Posting consistently on social media was always a challenge for me. That’s when I started looking for tools to ease the job. In this review of SocialPilot, you will see how it can help in making your social media strategies less painful.
If you are a blogger or digital marketer, you probably have multiple social accounts to manage.
Posting to all these accounts on a regular basis means spending a chunk of your precious time every week for it alone.
Moreover, dumping multiple posts in a stretch is not a good thing either. You have to time it at appropriate times for maximum impact. With all these constraints, managing even five accounts seems impossible.
That’s where a social media management tool like SocialPilot comes to the rescue. Let’s see what it offers first.
SocialPilot offers all the important features that one expects from a social media tool.
Currently, you can integrate eight different networks using SocialPilot.
- Google My Business
For Facebook, you can connect your business pages as well as groups. Connecting your personal timeline is not supported though.
Instagram didn’t allow third parties to post directly on their platform. So, at present, you can only create posts and set reminders.
For Instagram, you have to use the mobile app. At the scheduled time, SocialPilot app will notify you to share the post on Instagram.
If you feel that scheduling each post individually is still tedious, you can try bulk scheduling. By uploading a CSV file containing the details of your posts, you can schedule up to 500 posts in one go.
With the ability to preview and edit, you don’t have to worry about something going wrong during the bulk process.
Integration with URL Shorteners
After connecting SocialPilot with your favorite URL shortener, you can reduce one step while sharing links. Any long URL will be converted automatically. Currently, they support three services:
Sitting in front of a laptop or desktop may not be a comfortable choice always. SocialPilot’s mobile application is available for both Android and iOS devices so that you can use it from any device.
Although the mobile version is not as snappy as the desktop, it contains all the features and functionalities.
An important advantage I felt after installing the mobile app is the ability to share content directly from feed readers. For example, if you use Feedly to read content from favorite blogs, you can share it directly to your SocialPilot account using the mobile app.
With SocialPilot, you don’t need to log in to each social network to see how your posts perform. For each account you connect, you can view the analytic reports under SocialPilot dashboard.
You can also download a PDF report when you subscribe to the high end plans.
Manage Social Conversation
Ever thought of a way to respond to all your social conversations in one place? SocialPilot enables that too.
However, this feature is only available under the Agency and Small Team Plans. Individual and Professional plans don’t avail this feature.
Manage Clients & Teams
If you have a team for managing social media accounts, you can give them access to the dashboard. The Professional plan allows you to add up to three members.
However, to invite your clients you need at least the Small Agency plan.
Content Curation & Feed detection
This is the main part I like about SocialPilot. With content curation, you won’t run out of fresh content.
Remember that a good social media strategy is not only about promoting yourself. It’s more about giving valuable content and information to your audience. So, you have to be upfront in finding relevant content from others in your niche.
That’s why content curation is important. With SocialPilot, you can search for unlimited keywords in your niche and share it to your audience through the different social media networks.
You can also track the feed URLs of your favorite blogs using SocialPilot. So, whenever they publish new content, you can share it on autopilot.
How to Use SocialPilot for Creating and Scheduling Social Media Posts
After signing up for a free trial, the first thing to do is connecting your social media accounts.
Connect your accounts
Let us see how you can connect your Facebook page first.
Go to the Accounts tab on the left navigation bar and click Connect Accounts. Below Facebook, click Connect Page.
On the next page, you will be asked to log in to your Facebook account. If you are already logged in, you will be prompted to enter your password. Now, you have granted SocialPilot the permission to post on your pages.
After granting permission, you will be redirected back to your SocialPilot dashboard where you can see the list of pages you own. Select the ones you want to connect and click Save.
On the next screen, you can choose the schedule timings. With these predefined schedules, you don’t have to select a time each time you want to schedule a post. The post will automatically go live at the next time slot.
Following the similar steps, connect each of the account you want to connect.
Create & Schedule Posts
Once you have connected your accounts, the next step is creating posts.
Go to the Posts tab and click Create Post.
On the next page, enter the URL, description, and hashtags you want to share.
Then click somewhere outside the text field for the preview to appear.
There is a little nuance I noticed here. The preview won’t appear until you click somewhere outside the field. Also, if you re-enter a new URL, the preview won’t regenerate automatically. You have to refresh the page.
Some things to note here are:
- Add the description and hashtags on the same field as the URL
- For Twitter and Pinterest posts, don’t delete the URL from the field after the preview appears. If you do, the post will be shared as plain text or image without a hyperlink. No problem with Facebook though.
- To add a custom thumbnail image, click on the image beside the preview.
- If you have connected a URL shortener like Bitly, the full URL will be shortened automatically.
Now, select the accounts to which you want to share the post from the panel on the right side.
Finally, for scheduling a post, you have five options:
- Add to Queue – schedule to post on the next time slot for the selected accounts
- Share Now – share the post immediately
- Share Next – share after the first post in the queue
- Schedule Post – schedule a custom time
- Repeat Post – post repeatedly
Despite the 14-day free trial, SocialPilot does not have a free plan. The price of the Individual Plan starts at $8.33/mo which allows connecting five accounts.
SocialPilot offers support mainly through email. Click the little icon on the bottom right side of your dashboard. If you can’t find the answer to your problem from the Q&A section, you can start a conversation and sent a message.
I have tried it once and they replied within a day. Even though the response time was not fast, the reply was clear and polite.
Although there are several tools to automate your social media strategies, SocialPilot is still worth a try.
With its content curation and feed detection, you can easily find new content for sharing on your platforms.
Apart from the 14-day trial, its competitive pricing and feature sets make it a compelling choice.
Have you tried SocialPilot? If yes, what was your experience? Share it in the comments.